The best PC optimization software for Windows helps you scan, find and remove all unnecessary data effortlessly. These smart tools work on advanced algorithms to help you recover a lot of disk space effortlessly. Let’s discuss some of these tools here. Advanced System Optimizer: Use this powerful PC optimization tool to keep your system health.
With over 4 million mobile apps in the major app stores, getting your app discovered is one of the biggest issues facing mobile app publishers today. This is why understanding app store optimization (ASO) is so crucial.
But what is app store optimization, and how can you make the most of it? Here’s what you need to know to help your app rank well.
What is App Store Optimization (ASO)?
App store optimization is the process of optimizing mobile apps to rank higher in an app store’s search results. The higher your app ranks in an app store’s search results, the more visible it is to potential customers.
- To find a compromise, access Photos from the menu, then select “Preferences,” pick the “iCloud” tab from the box. From there, select “Optimize Mac Storage,” which will save your photos in standard resolution to your Mac, with the ability to download the high-resolution photos from the iCloud when you need them.
- To find the latest updates for your apps, do the following: Step 1. Open MacKeeper, and select Update Tracker from the left sidebar. Next, click the blue Scan for Updates button. Select checkboxes for apps you want to update and click the blue Update button.
That increased visibility tends to translate into more traffic to your app’s page in the app store.
The goal of ASO is to drive more traffic to your app’s page in the app store, so searchers can take a specific action: download your app.
The ASO process also requires a crucial understanding of your target customer base, including the keywords your potential customers are using to find apps similar to yours.
When you learn more about which keywords are being used, you will better understand your potential customers’ language so you can hone in on the best keywords to use.
Why is ASO Important?
According to Forrester, 63% of apps are discovered through app store searches. This makes search in the app store the most used method for discovering and downloading new apps.
Recently, at Google I/O, Ankit Jain reported that “For the average app, search actually makes up the vast majority of installs.” Simply put, this means that:
If you’re not using ASO to increase your app’s search ranking, you’re missing out on the largest discovery channel available to your app.
With hundreds of thousands of apps in each app store vying to rank above one another, the amazing reality is that most publishers are not investing in app store optimization.
So here’s my gift to you: ASO is your secret weapon. Spend time every week improving your ASO, and you will meaningfully impact your app’s ranking and overall success.
How to Help Your App Rank: The Basics of ASO
Much of what I’m about to explain is going to be SEO basics.
If you’re already familiar with these for web searches, there are still a few key differences within the App Store.
Let’s start by breaking down the various components that can affect your ASO:
Main ASO Factors:
- Title: The keyword placed in the title should be the one with the heaviest search traffic. Spend time researching which keyword that is, because changing your title too often can be detrimental. As your app begins to rank higher and gain more reviews, your app’s news will begin to spread by word of mouth. Changing the title can make it difficult for word to spread about your app.
- Keywords: To improve your search rankings, you need to know which keywords are relevant and used most often by your target audience. It is helpful to monitor competitors to realize how you compare week to week.
Besides being the most important ASO factor, the title and keywords can be modified easily to optimize them regularly.
Secondary ASO Factors:
- Total # of Downloads: Your number of downloads are significant to ASO, but you don’t have complete control over them.
- Ratings and Reviews: Also important and difficult to control. However, there are ways to incentivize happy users to rate and review
Here’s a complete breakdown of all the factors to keep in mind when optimizing your app for better rankings.
Title
The title is our first impression online. It’s what drew you to read this post, and it’s what will draw users to your app.
Optimizing with a keyword in the title increases search ranking for that title by 10.3%!
Obviously, some limitations apply, as the App Store is very regulated.
You’re given only 30 characters for a title in iOS 11, and keyword stuffing is a surefire way to risk being banned.
Users are also wary of downloading shady-looking apps for privacy concerns.
Think about it — would you rather have “Evernote” or “Note Taking Note App for Notes” on your smartphone?
Be smart about how you optimize.
Pandora, for example, does everything right.
Its icon is sleek and simple, and with a short name, it was able to fit in three essential keywords.
When searching the App Store for “free,” “music,” or “radio,” you’ll find Pandora at or near the top.
Description
Here’s where things get a bit murky. Technically the App Store algorithm ignores the description.
Users, however, are a different story.
Rather than optimizing for SEO, focus on explaining the features and benefits of your product.
Optimize Apps Android
And, while it seems like you have a lot of space to do this, you actually don’t.
Truncated snippets are shown on your product page, and a few readers will ever click “more” to read beyond what you see here.
You have 252 characters to make your pitch and convince someone you’re worth downloading.
There’s no room for fluff, and you may need to A/B test several iterations to find what works best.
Keyword Metadata
iOS 11 provides you with 100 characters to enter keywords separated by commas.
These help your app get discovered through search and related content.
There’s no need to duplicate efforts here, so choose keywords you haven’t already used in the title.
Some in-depth keyword analysis can be done using Apple Search Ads.
This feature is only available to iOS app developers and is an essential tool for listing any project.
You can also use a keyword research tool like Ubersuggest to find common key terms and test them.
Subtitle
You’re given a subtitle below the title in search results. This is also limited to 30 characters.
It gives you another chance to use more descriptive keywords.
TypeShift, for example, uses the space to input its SEO.
This is a cleaner look and can work well.
I would’ve still taken the opportunity to use some keywords in the title, but that’s out of my control.
Which is a great segue to my next topic.
App Reviews and Ratings
Customer reviews and ratings are an important consideration for users, especially those unfamiliar with an app brand.
Apps with higher ratings also ranked higher. This raises a tricky dilemma: you want more ratings and reviews, but not if they are negative. So, you need a way to connect with your customers inside your app, giving them a place to vent and talk directly to the developer.
On the flip side, you want to guide happy customers to leave positive reviews for you.
The average rating of the top 100 free apps in the App Store is 4 stars!
Quality clearly matters.
The lower your rating, the fewer consumers who will be willing to consider downloading it.
Think about it. When was the last time you downloaded a one-star app?
You may have rated an app one star, but it was likely rated 3 or more stars when you downloaded it.
Ratings also affect conversions.
Maintaining a high rating is often easier than raising one from 2 to 4 stars.
That’s why it’s important to solicit reviews from customers within the app.
One time is all that’s necessary, and it needs to be done within the first 72 hours.
That’s how long 77% of users will use an app before never again turning it on.
It’s also important to wait until after the customer has a chance to use the app.
Instead of basing it on a timer, consider a push notification when the customer completes certain actions.
Examples of great times to do this are after the first level of a game or after a customer sends their first message through your encrypted messaging app.
Try not to be too spammy, though, and keep in mind your app’s performance can affect its rating.
Ultimately, you want a page full of glowing reviews.
And don’t be shy about replying to negative reviews.
It’s possible a bad customer experience happened due to an error or glitch that’s since been corrected.
Thank users for their reviews whenever possible, good or bad, and correct issues brought up. This is your time to gather valuable user feedback.
This is your time to gather valuable user feedback.
Downloads
Ultimately it’s a download that matters.
An app preview video and screenshots help convert indecisive users.
Both the App and Google Play stores use the number of times an app has been downloaded to determine ranking.
More specifically, it’s the current download rate.
For example, while an app may have 1 million overall downloads, a newer app can beat it by getting more downloads this month.
The preview video and images can be a major factor in this.
The majority of top apps in the App Store use app previews to increase customer conversions.
Once you have a user, however, you’ll need to keep them.
It’s harder than it sounds, and Apple is paying attention.
What can you do to get more downloads for your app?
Improving your ASO is a great place to start. Beyond that, work on marketing your brand and app to improve recognition, awareness, and appeal, from app store description to images, ratings/reviews, and social media presence.
Retention Impacts ASO
Retention rates are important for mobile device rankings, but the bar isn’t set very high.
The average app has only a 36% retention rate in the first month.
Further breaking things down, we can look at the retention rates by industry.
Media/Entertainment, Lifestyle/Travel, and eCommerce/Retail apps have the best three-month retention rates.
There are so many apps available in the App Store that users download plenty to never use them.
A study found Americans use an average of 30 apps each month out of the roughly 90 they have installed.
This means even if your app is downloaded, it’s unlikely it’ll ever be used beyond the first 72 hours.
How long your app stays installed and how many times it’s used while installed can help App Store search rankings.
Now that you understand how the search rankings work, it’s time to explore best practices for publishing an app to ensure it’s seen and downloaded.
Do Apps with Higher Ratings Rank Higher in Search Results?
This test was done by taking a random sampling of keywords and categorizing them by difficulty related to rankings.
An “easy” keyword results in fewer than 25 apps trying to rank for that keyword. “Medium” keywords are included in 25-100 apps, and “competitive” keywords are those in 100+ apps.
Based on this test, there is a clear trend showing that apps with higher ratings also rank higher for keyword difficulty.
Do apps with better ratings rank higher? Yes.
(But don’t beg for them; earn better ratings for your apps the right way.)
Conclusion
ASO is a process that needs to be monitored and constantly tweaked over a period of time. Your optimal set of keywords rarely is the set that you first opt to put in the app store.
In most cases, little or no research on keyword searches occurs before the app submission, leaving most apps hidden, and the likelihood of discovery quite low.
To reap the rewards of ASO, you need to invest time and effort. If you do, you’ll have a consistent channel driving traffic to your app.
Being found is one of the most difficult challenges for mobile apps, but it is a problem you can actively solve with the tips above.
Have you found success with ASO? What has helped your app rank better?
After a long time use, it is very hard to keep your Mac devices properly optimized. Evidently, they will become slower and slower to a point, where the performance of the device will annoy you.
Basically, the hard drive will hoard all types of data which finally slows down the Mac. This is a very common occurrence and happens to all types of devices. But don’t worry; there are ways to enhance the Mac performance again. Generally speaking, there are 2 usual ways to speed up a slow Mac, the first one is upgrading new hardware, which is very expensive, and the other one is using a Mac optimizer. These programs are great and they will tune up the Mac and boost its performance if the slowdown issue is software related.
Obviously, the latter is more efficient and budget-friendly for most of the users. But with an extensive list of Mac optimization apps, it will be very hard for you to choose the right one, especially where all the apps claim to be the best and promise to make the Mac run faster! So, as challenging as it may be, there a few factors that must not be overlooked.
Quick Summary
So, after testing several such applications and comparing them, we found the best Mac system optimizer and it is called Umate Mac Cleaner. It is the leading cleanup tool to improve your Mac performance.
How We Picked the Best Mac Optimizer Apps
1. Security
The app should be secure and free of any virus or malware. Although Mac is not that prone to virus attacks like Windows OS. We ran a few security tests and removed the optimization apps which seemed malicious.
2. App Algorithm
The quality and efficiency of the application must be up to the mark. At least it must deliver what it advertises. The algorithm used by the app must be updated from time to time. This makes the app very effective and makes it capable of scanning for the junk files very quickly and accurately.
3. Ease of Use
The usage of the program has to be very simple. These apps are designed for regular users, not for professional software developers. If the application of the program is too complicated, then it will fail.
4. Price
The pricing is very important. If it is too high, then it won’t be able to reach most of the users. It is true that you will find several optimizer applications that are available for free of cost but the paid apps obviously offer better services.
5. Compatibility
This one is very common for any type of program you use. Apple releases a new version of MacOS every year, if the app is not up to date with this system, then it will have a hard time adjusting to the new version of MacOS.
Till June this year, most of the users have converted to Mojave. We even tried to run some of them on it but most failed to even launch; so, we just eliminated them.
6. Tech Support
Most of the general population are not tech-savvy, it is also possible that some users have recently been introduced to Mac and it will be hard for them to understand the core operating principle of the device. So, convenient technical support is very important.
So, without further ado, let’s come to the point. The following part shows our Mac optimizer reviews.
Top 5 Mac Optimizer Apps, Carefully Selected for You
1. Umate Mac Cleaner
Umate Mac Cleaner is quite frankly the best Mac optimizer we have come across. This is an intelligent application designed to make your MacBook faster. The app is quite capable of speeding up your Mac and making it more responsive. After a long time use, even the boot-up of the Mac gets slowed down. This app can significantly reduce the load on the processer and makes it faster. It also frees up the load on your RAM and makes it a suitable space for apps. There are several installed apps that are considered memory eating, but this optimizer stops them on the track.
- The app will make Mac boot 3x faster.
- There are Quick Clean and Deep Clean modes available, which can instantly clean up your Mac with just 1 click.
- The app is capable of freeing up more than 40% of the disk space in order to improve the performance.
- It will free up your RAM space and boost the performance.
- The app will also let you uninstall apps & extensions that are eating memory.
And all these features will clearly help you to improve the performance of your slowed down Mac.
Compatibility
Optimize Apps
Umate Mac Cleaner is compatible with MacOS 10.14-10.10.
Price
The 1-year license for Umate Mac Cleaner will cost $29.95 and Lifetime License will cost $49.95.
Customer Support
24/7 customer service is available for 365 days.
2. MacBooster
MacBooster, as the name suggests, is also a great clean-up and booster program. The app offers standard disk clean-up options like scanning for large files, claiming memory back etc. The general performance is also good and it even scans for virus and malware.
Although the app is quite excellent, it could be just too much for the beginners. So, it will be good for the users to make a backup of their hard drive before using this app.
- The app helps you to increase disk space by eliminating a number of unwanted files from the Mac.
- The app is equipped with a number of tools that can increase the performance of the Mac.
- The app is easy to use.
- The interface is very intuitive.
Compatibility
The latest version of Macbooster works with MacOS X 10.7 or later.
Price
The Standard Pack costs $59.95 for 3 Macs. But the highest price for a single license is $39.95.
Customer Support
The Standard Pack costs $59.95 for 3 Macs. But the highest price for a single license is $39.95.
3. CCleaner
CCleaner app is perfect for optimizing Mac. Especially for those who recently had a transition to Mac from Windows PC. CCleaner is a multi-platform application; this is a very popular tool, definitely one of the best out there.
The problem is, due to its popularity with Windows users a lot of Mac users does not even know that the said app is available for Mac as well. This free Mac optimizer lets you scan and clean your computer but there is also a Pro version available. You have to pay for the Pro version which offers additional services like real-time monitoring, updates and support.
- The app improves performance and fixes bugs.
- Improved registry cleaning.
- Improves the Drive Wiper performance.
- There is a system restore detection routine available.
Compatibility
The latest version of CCleaner works with major macOS.
Price
The basic version is available for free and the Professional version with all the features comes at around $24.95.
Customer Support
Customer service is available but not very timely.
4. Stellar SpeedUp Mac
Stellar SpeedUp Mac is another great Mac memory optimizer. The app advertises to speed up your Mac by 25%. It can remove junk files, uninstall unwanted applications, and speed up Mac volumes. This is an effective application which is not only developed well but also boasts an attractive and user-friendly interface.
Text-based instructions are also available to make sure that users find the app convenient. The app seems to work really well. It is effective, easy to use and most of the users like it.
- The app boosts Mac performance.
- The optimizer repairs the disk errors.
- If there are duplicate files, then will be removed by the application.
- Wipes the device of all the junk files very securely.
- Hard drive monitoring is available.
Compatibility
Compatible with MacOS X 10.11, 10.10, 10.9, 10.8, 10.7 and 10.6.
Price
1-year Pro-license will cost $39.99.
Customer Support
There is tech support but not so prompt.
5. DaisyDisk
Our last pick for this list is DaisyDisk. It is an excellent application that even provides colourful and interactive graphs. The app sorts out the files in groups like large files, documents, music, downloads and each comes with their own color schemes showing you how much space they are covering.
The app is very simple; at a single glance, you are getting the idea which files are taking most of the space. After that, it is up to you if you want to keep them or not. After you made the decision, just hit the “Delete” button and the selected files will be erased immediately.
- The user-interface is very unique.
- The app easily finds and deleted all the unnecessary files and deletes them.
- Claims to makes devices faster.
- Provides disk-space information in real-time.
- There is a built-in function for deleting files.
Compatibility
The app is compatible with MacOS X 10.10 or any later version.
Price
The app costs $14.99.
Customer Support
Free customer support along with technical support.
Conclusion
Overall, using a proper app it will be easier for you to make your MacBook faster but you have to be sure that you are using the right app. So, among these apps, if you are looking for the lowest priced app then, go for DaisyDisk, it is available at only $14.99. In our opinion, if you are new to the Mac ecosystem, then Umate Mac Cleaner will be useful as it is very intuitive and extremely user-friendly. But if you are going for brand value, then you can go for Stellar, CCleaner or MacBooster. However, considering every aspect, we found Umate Mac Cleaner to be the best. It satisfies all the required criteria one could ask for from an optimization software. It promises to speed up Mac and you will get other useful features as well.